Digital marketing - Essay Example Many of them uses their computers, mobile phones among other things to access Facebook, twitter and instagram, therefore in the process they see information. There are no barriers like distance, and even students who study online and live in other parts of the world will be able to see the information and decide whether to join the club or not (Harris, 2008, 85). Posting adverts on social media is cheaper as compared to other ordinary means of advertising. There is no operating cost; maintenance as well as paying employees since this system only needs one person to post information to the site. Once information is posted, students will need to login and only charged browsing fees like they usually does when doing other things online. It is one of the cheapest means of selling a product (Michie, 2006, 14). Personalization of products and good designing is greatly achieved through social media. Description of the club, its roles and even good photographs can be designed to great effect and [posted to help the club gain strong base within the institution. Organizers of the club are not worried about delays of information reaching the target group since currently; all students are active in social media. This will maximize awareness of the club to students in long run (Michie, 2006, 12). Advancing technology is also another reason why Facebook, twitter and istagram is a good platform to market the club. With all the students being active in these sites, it is important to take this advantage. They are used to these programs and their interpretation and perception about the club will be positive (Harris, 2008, 87). They will link the club with good leadership, unity and vision which will help the club to gain further success. In conclusion, the world has become a dynamic place to live in. there are changes all over the place, and the people who experience this are students as they discover a lot while still studying. In the university, the club will gain huge fame
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